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Dealer Catalogs are small booklets that commonly measure about 4 1/2" wide x 7" high. They apparently were printed and distributed to the Assembling Plants and Distributors to be used by their salesmen. These items are quite collectable and contain a wealth of information on each style of vehicle.
I am finding that I use these on-line catalogs before the original catalogs that I own. The on-line catalogs are easier to read and quicker to find what I am looking for.